After spending two and a half hours in the bra store hush for my recent reading, I had to find out more about bra fittings, finding the right bra… and share it with you. (Or at least, half of you, my readers.) Lisa, the owner of hush, kindly shared some information with us. Once I finish this dreaded diet (more about that later), I’ll be back to the store for a proper fitting. I promise, Lisa!
So many women buy their bras in department stores or online. What is the advantage to having a custom fit?
The advantage of having a custom fit is in the knowledge of our staff. Bras are like any other article of clothing in that a size 38C fits differently depending on the maker, the style, and the woman’s preferences. At hush, we know our products and we listen to our clients wants & needs. We are able to take a measurement or two and then return with the perfect fit – often on the very first try.
What is involved in a fitting?
Fittings are easy! Our clients are in private dressing rooms. We take two measurements with only a bra on. We consult with each woman about what she is looking for in terms of coverage, color, special needs, etc. We then go select bras for our client, bring them back, and get to trying them on….yes we help you get the girls into those cups
Women rave that a good fitting bra can make them feel thinner and change their entire look. How does this happen?
This magic happens in two ways. First, by lifting your breasts off your ribcage and/or abdomen, your are physically shifting that “weight” from that area to where it belongs. Secondly, by giving your breasts each their own space, your are turning what appears to be somewhat of an area of “mass” (confusion) into two distinct lovely places.
What should women expect to pay for a good bra?
A reliable, good quality bra runs from $50 to $70.
How long will a good bra last?
This depends on a couple of factors: How often you wear the bra without washing it and how you wash it. Say you wear the same bra 6 days a week, washing it on the 7th, I’d say 6 months to a year. Whereas if you wash the bra everytime you wear it and wear it every other day, you will double its life expectancy. Think of it like a rubberband. The longer you keep a rubber band stretched to its capacity, the more likely it is to loose its elasticity. You need to give your support time to recover from holding your girls up all day;o) If you can afford three bras, and rotate them the life of each of them is a couple of years or more. Caring for your undergarment – cold water, no bleach, hang dry is best. Once you introduce bleach, you reduce the elasticity of the bra. Same goes for the dryer. Use a gentle detergent, like Forever New; and hook your bras so that they don’t catch on anything. Of course, there is the old fashioned hand washing method; I just don’t know many women who have the time or energy.
How did you become involved in this industry?
Ahhhhh yes, the eternal question. How does one with a Master’s Degree in Engineering move into bras? Simple, I HATED bra shopping and the end results of ill fitting garments. There just had to be a better way. I dreamed up a place where I (and my equally frustrated girlfriends) would want to shop. Then just like any geek, I went to work on researching and data crunching until I was sure I could help women feel comfortable (and perhaps happy) in their underwear.
What do you recommend to a bride for her wedding-bra?
I recommend you come see me ASAP. Your most precious day should not be spent being concerned about your bra. Your bra should be most-of-all comfortable. If you are looking for a strapless bra, I suggest a torsolette or bustier. These styles provide support from the hips or waistline up. If properly fit, they shift very little and can be quite sexy for the end of the evening;)
As you enter Hush, you’ll immediately have a feeling of privacy and comfort as well as elegance and pleasantness. This is a place that makes you smile on a rainy day, and where knowledgeable women consult with you to find the perfect fit. hush intimate apparel, owned and operated by Lisa Nelson, is focused on its specialty of meeting the undergarment needs of all women. The products currently within her quiet walls range from 30AA thru 48K and even some cups in 50 & 52. But what is most impressive is her desire to find the best fit possible for each of her customers, even if that means putting in an order or recommending a competitor for those last minute needs. “My feeling is that I do the best I can to carry the products and ranges for my customers; but sometimes I just don’t have what a client needs. So in cases where she needs an undergarment sooner than I can accommodate, I suggest other places I know carry good products. I just hate that I wasn’t able to help because, as a woman, I know how aggravating it can be to go to 10 places to find the one item that works for you.” says Lisa. She is confident that her inventory will continue to evolve as she gets to know the women she serves. So, just what does hush carry? There are bras: t-shirts, underwire, wireless, strapless, bustiers, backless, plunge lines. Then there are the panties to match every bra in a variety of styles (thongs, boy shorts, briefs and hipsters). hush carries excellent quality hosiery for every day (pantyhose, and shape-wear) and special occasions (thigh highs and stockings). The chemises and other sleepwear are elegant and the fabrics are impressive. It is obvious care was taken to choose items that ANY women would feel good in. What adds to the beautiful lingerie is the personal attention and professional fitting each client receives. The hush staff takes measurements to ensure that each garment fits properly then brings the garments to the customer. You no longer need to wonder if the bra fits “right.” This takes the frustration out of looking for what you think is your size and what might look good. And, to top it all off, hush also keeps track of customer sizes & preferences for the purpose of making phone calls to regular customers when new products arrive, and for gifts from loved ones.
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